(New York, NY) — The hype around this year’s Super Bowl ads is building before the big game. But Michael Burgi with “Adweek Magazine” says almost every full commerical is already available online.
Even so, Burgi thinks the “entertainment value” will still be there for football fans on Sunday night. He puts the cost of a 30-second Super Bowl ad at about five-million-dollars this year. Burgi says ads featuring a pop culture figure or celebrity tend to resonate best with viewers and give advertisers the most bang for their buck.
Bill Meers/John McDade/jm SPT)
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